Middle East Regional Manager

 gershon@lavior.com


Gershon has extensive experience in food and retail markets in Israel for over 20 years. He played key roles in leading companies, the last position he held was VP of Trade & Marketing at Mega Retail. Gershon directed the department driven by his approach of maximization of sales and profits, efficiency, competition analysis, customer satisfaction, new market penetration and high-quality service.  He led the successful introduction of Private Label Products.

He holds a BA in Economics and Business Administration from the University of Haifa.


 Middle East Regional Manager

 gershon@lavior.com


Gershon has extensive experience in food and retail markets in Israel for over 20 years. He played key roles in leading companies, the last position he held was VP of Trade & Marketing at Mega Retail. Gershon directed the department driven by his approach of maximization of sales and profits, efficiency, competition analysis, customer satisfaction, new market penetration and high-quality service.  He led the successful introduction of Private Label Products.

He holds a BA in Economics and Business Administration from the University of Haifa.

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